Hey Advertising Girl…this horrible feminine ad may bite, but it leads to a bigger question re: the role of the agency. As the means to enter the market become cheaper and cheaper and brands, thanks to social media etc., become more compfrtable with conversations occuring about them in the Social Web, what kind of impact do you think user generated advertising (and lets start in this case with traditional above the line “commericals”) is going to play?
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July 7, 2008 at 7:48 am
Mr. M
Hey Advertising Girl…this horrible feminine ad may bite, but it leads to a bigger question re: the role of the agency. As the means to enter the market become cheaper and cheaper and brands, thanks to social media etc., become more compfrtable with conversations occuring about them in the Social Web, what kind of impact do you think user generated advertising (and lets start in this case with traditional above the line “commericals”) is going to play?
July 7, 2008 at 7:49 am
Mr. M
*comfortable and *have